in the spotlight
Ernie Ball artists are legends, trendsetters, and innovators that have altered the course of music history. We created an immersive hub where users could learn about their favorite artists, discover new ones, and find products based on their most important criteria: how they want to sound.
We redefined the way that users interact with the Ernie Ball brand by creating a clear path to discover, compare, and purchase products. We focused on distinguishing between product lines, visualizing their sound, and highlighting the engineering that makes Ernie Ball products the best in the industry.
celebrating a legacy of
creativity and innovation
Ernie Ball’s story is a collection of triumphs, innovations, and game-changing decisions that have defined the music industry. To communicate the company’s rich history, we designed an interactive timeline that gives users a closer look at the moments that led to a Rock ‘N Roll revolution.
"The ANML team has incredible attention to detail that’s hard to find anywhere else. Their fresh approach and pixel perfect design helped shape Ernie Ball’s digital rebrand, keeping the rock’n roll attitude while providing users with a clean, thought-out experience.”Dustin HinzEVP Marketing | Ernie Ball
Transporting Anthony Bourdain fans into the world of Parts Unknown
eBay Enterprise and ANML helped reposition Bell’s brand and inspired a new generation of athletes.
ANML supported Bandai Namco in bringing their newest fighting game to life.
ANML enabled NetApp to shatter corporate site stereotypes. And did it in record time.
Insights into the gaming world allowed ANML to revolutionize Autodesk’s software UI.
ANML helped ServiceNow’s site live up to their promise of “changing how people work.”
Santana Row needed ANML to deliver an online experience worthy of it’s real world one.
Roads & Kingdoms
ANML helped R&K redefine online travel journalism—and win an award in the process.
ANML worked with Citrix to design an immersive blog experience that would shine on every device.