Ernie Ball

Ernie Ball is the industry’s most recognized name in Rock ’N Roll strings. Working with legends such as Paul McCartney and Eric Clapton, the company has spent the last 50 years redefining how people play music. ANML created a web experience that communicates Ernie Ball’s commitment to artistry, innovation, and music culture. With a bold new design system, ANML helped Ernie Ball bridge the gap between their iconic legacy and the next generation of rockstars.

Visual DesignUX

Placing artists
in the spotlight

Ernie Ball artists are legends, trendsetters, and innovators that have altered the course of music history. We created an immersive hub where users could learn about their favorite artists, discover new ones, and find products based on their most important criteria: how they want to sound.

Elevating the
buying experience

We redefined the way that users interact with the Ernie Ball brand by creating a clear path to discover, compare, and purchase products. We focused on distinguishing between product lines, visualizing their sound, and highlighting the engineering that makes Ernie Ball products the best in the industry.

celebrating a legacy of
creativity and innovation

Ernie Ball’s story is a collection of triumphs, innovations, and game-changing decisions that have defined the music industry. To communicate the company’s rich history, we designed an interactive timeline that gives users a closer look at the moments that led to a Rock ‘N Roll revolution.

"The ANML team has incredible attention to detail that’s hard to find anywhere else. Their fresh approach and pixel perfect design helped shape Ernie Ball’s digital rebrand, keeping the rock’n roll attitude while providing users with a clean, thought-out experience.”
Dustin HinzEVP Marketing | Ernie Ball

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