Addressing the user
ANML's design focused on making it easy to quickly understand what Marvell offers, as well as make it easy for users to engage with them, get detailed product information, and continue their experience all the way through entering a contract as a new or returning customer.
Enhanced brand experience
Researching the specs of chips and the capabilities of high-tech components can be a very meticulous process, but ANML worked to create an immersive feeling of the brand that showcased the impact of Marvell's products, not just the products themselves.
Connecting with investors
ANML worked hard to up-level Marvell's brand presence on their Investor Relations site to ensure consistency across properties while simultaneously working within the templates required by Nasdaq's hosting environment.
"On the surface, a semiconductor does not look very sexy, but I believe there are no unsexy products, just unimaginative marketing solutions. Every customer, whether in ‘B2B or B2C’, is still driven by emotion in purchase cycles. ANML helped Marvell create a website that resonates with the users, and put the solutions of Marvell at the forefront. ANML delivered on time and to full satisfaction. I wholeheartedly recommend ANML if you want an agency that works to understand your needs and makes it happen."Sander ArtsInterim VP of Global Marketing | Marvell
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