805 Beer
A destination for culture and craft
- UX
- STRATEGY
- ART DIRECTION
- VISUAL DESIGN
- DEVELOPMENT
- W3 AWARD
805 beer, a sub-brand of Firestone Walker, has grown to be one of the most successful craft beers on the West Coast. Embracing its California roots, the brand showcases the raw culture of skate, surf and alternative lifestyles.
After building a flexible framework for the overarching parent brand, ANML was able to utilize our exisiting components, modernizing the look and feel, while optimizing the back end for easy publishing.
Beyond the beer, deeply in tune with people of the central coast, ANML built a destination where stories can be shared, and individuals can be celebrated. With the marriage of culture and product, plus homes for films and articles, lifestyle bleeds through every page of the new 805 site.
Telling the stories of Authenticos is about honoring the rugged individualism in the Central Coast. ANML was able to bring out the life in the brand to excite the audience with a visually dialed structure for viewers to discover content.
