Brunswick
The ultimate connected boating experience
- Brand Identity
- UX
- DESIGN
- DEVELOPMENT
Brunswick, a world-class leader in the Marine industry, owns iconic brands such as Mercury Engines, Bay Liner, and Sea Ray. These brands house a variety of technology and onboard systems requiring multiple apps for planning, monitoring, and controlling your onboard systems. Boaters are frustrated, fumbling through these various touch-points, ultimately giving a poor reflection of the brand.
ANML was engaged to create an experience that eased the tensions of a frustrated boating community.
ANML created a flexible platform that supported a wide range of boating technologies, from non-connected boaters to the most advanced vessels. Boaters now have all their previous apps under one powerful control center reducing friction and supporting all aspects of their boating journey.
ANML introduced a “glance” based approach, providing a snapshot of systems specific to each vessel. Customizable to the captain, desired glances can be arranged to meet the needs of the person at the helm. Tapping into a glance gives detailed information and control to the user.
Whether a boater is onboard or on the couch, they are now taps away from their vessel systems and more! From monitoring battery levels to cataloguing a trip’s memorable moments, your experience as a boat owner has never been more enjoyable.
Brunswick, housing brands of luxury yachts to fishing boats, now has a platform that can be easily adapted to reflect the aesthetic and marketing goals for each market.
Leveraging the success of the “glance”, their flexibility was brought to an onboard power management system called Fathom where boaters can closely track their energy consumption, balancing their loads, and when called for be prompted to charge the systems.
ANML has been a valued partner for over two years. I think of their team as an extension of our UX team. Their creativity, organization, and flexibility helped us deliver an innovative, easy-to-use, and beautiful product in a short amount of time. ANML team members are curious, and talented and take the initiative to push the boundaries of what is possible.
Brunswick