OrthoFX
Aligning identity with innovation
- Web Design
- Visual Design
- User Experience
- Design System
- Branding
OrthoFX is a pioneer in clear aligner technology, offering advanced treatment solutions designed for modern lifestyles. With a commitment to innovation and patient care, the company continues to push the boundaries of what’s possible in orthodontic treatment.
ANML redesigned OrthoFX’s website and evolved their visual language, giving them a bold new presence in the aligner industry. The goal was to create a persona-driven, intuitive, and scalable website that clearly distinguishes product lines, highlights OrthoFX’s advantages over competitors, and establishes a sophisticated, premium design language that builds trust with consumers and doctors.
With strong competitors in the aligner market, OrthoFX needed to stand out. Their three distinct products, each tailored to different needs, became a key differentiator. To highlight this, we created high-quality 3D renders that seamlessly integrated into a refined design system—featuring modern typography, a fresh color palette, and scalable components. This redesign reinforced their industry leadership and ensured a seamless user experience, providing flexibility for future growth.
Alongside the website redesign, we updated OrthoFX’s brand guidelines and expanded their new look beyond digital, applying it to printed materials like trade show banners and brochures. The cohesive visual language ensured a seamless brand experience across every touchpoint and reinforced OrthoFX’s premium positioning, whether encountered on-screen or in person.
“I wanted to take a moment to personally thank you and the ANML team for the stellar efforts on the website, trade booth, and various collaterals. The significant amount of work delivered in such a short time were truly impressive – a big kudos to all involved. This brand refresh and relaunch mark a pivotal moment for OrthoFX, setting the stage for our next phase of growth.”
OrthoFX