Pioneering an unrivaled cooking experience
- VISUAL DESIGN
- USER EXPERIENCE
- STRATEGY
- PACKAGING
The Yummly Smart Thermometer gives you the ability to remotely monitor internal meat temperatures, ensuring the perfect results every time. Through concept to completion, ANML was a key player in designing the total customer experience from the app, to product, to packaging, and everything in between.
Assisted Cooking
Every cut of meat is different, and people have different tastes. We designed a user friendly interface that visually guides people step by step through the entire process, making it easy to achieve perfect results.
Visual Doneness
Everyone has their own definition of medium rare. For ideal cooking results, we created the Visual Doneness Selector, guiding consumers to choose how they would like their meat cooked with real life examples. Unique to Yummly, this feature gives consumers a clear reference for how their meat should look at each stage of cooking.
Microinteractions play a powerful role in the experience. ANML created thoughtful alerts that allow users to multitask, with the peace of mind of knowing what's happening at any time, and when to take action.
We channeled our team's diverse skillset to expand our digital design language to the packaging. From the thermometer dock to the box design, ANML designed the packaging from the inside out to to look and feel premium
The team worked hard to clearly communicate the advantages of the Yummly Smart Thermometer over its competitors. We blend mouth watering visuals with marketing finesse to illustrate its irresistible benefit
I have worked with ANML for many years. The team is incredibly talented, easy to work with, and fun to collaborate with. We owe much of our acclaimed app success and visual language to the hard working team at ANML. They are truly, the best of the best.
Yummly