Graphite
A content hub for SEO thought leadership
- Visual Design
- User Experience
- Strategy
When Graphite, a growth agency specializing in SEO and content strategy, set out to create a hub for high-impact search strategies, they turned to ANML for design expertise. The result was The 5%, a content hub built to house Graphite’s most valuable insights. The name reflects a crucial SEO truth: while 95% of SEO work yields minimal impact, it’s the remaining 5% that drives real results. ANML crafted an engaging, intuitive platform that not only showcases Graphite’s thought leadership but also empowers readers to focus on the strategies that truly move the needle.
Graphite needed a platform to embody their vision—“The best content, everywhere that matters”—by making SEO education accessible and actionable. Beyond just housing content, it had to present data-driven insights in a fresh, engaging way, using diverse formats to help businesses easily digest and apply key strategies
ANML designed an interactive and engaging experience for Graphite’s content hub, transforming their blog into a dynamic platform for SEO insights. We evolved their brand visuals, modernizing a retro aesthetic to feel fresh and relevant. To enhance reader engagement, we incorporated interactions, animations, and improved readability, making complex SEO topics more accessible. A refined content organization system—using categories and color coding—ensured a seamless user experience, helping readers quickly find and absorb the strategies that matter most.
