Whirlpool App
Finding warmth in function
- VISUAL DESIGN
- USER EXPERIENCE
- Webby
Whirlpool is one of the largest appliance manufacturers in the world. Their products are essential in homes across the globe. From washing machines to dishwashers, we set out to create a connected experience for the “Smart Task Tamer.”
Maintaining warmth and humanity in a utility-focused app can be challenging. Allowing the brand to bleed through while not distracting from core features is essential. ANML was challenged to craft a solution that struck the perfect balance of form and function.
ANML developed a scale, toning up brand attributes when functionality is minimal, and surgically incorporating brand when functionality is heightened. Together with the team at Whirlpool, we were not only able to design a branded app experience that makes household tasks a breeze but also fulfills key business objectives
We recognize the power of helpful recommendations from those who know the home space best. We made it a point for the home tab to surface relevant, engaging content in a user-centric light. Warmth in tone and execution is carried throughout the feed.
There are times when the caregiver may be much more receptive to advice or tools that will better suit her needs. ANML leveraged our longtime relationship with Whirlpool, and a deep knowledge of its market offerings, to recommend its key products and services through a range of design material. Every seducible moment is tailored to the caregiver herself — timed specifically to the most valuable touchpoints.
We crafted a comprehensive Apple Watch experience that held the key of brevity in taming tasks with a single tap. Short form, task-oriented, yet still sensorily rich, dynamic micro-interaction drives the experience to scale well not just for Whirlpool, but its subsidiary brands like Maytag.
ANML is a strategic UX/UI partner to Whirlpool and have contributed immensely to taking our apps to 4+ ratings. For any company needing UX/UI thought leadership and are going through a transformation journey, I would highly recommend ANML.
Whirlpool